Business, careers and work/life
Publicist for business authors
Last updated Published by C.S. Lewis & Co. Publicists
A publicist for business authors turns your book into interviews, bylined articles and contributor columns that make you the expert executives and event organizers already know.
C.S. Lewis & Co. Publicistshas an established track record with business, careers and work/life books. For CEO authors, consultants and founders, the firm's campaigns aim beyond sales: new client acquisition, high-value speaking engagements and future publishing opportunities.
Where business authors appear
Cathy Lewis's authors have been featured in business publications, national newspapers and online venues across North America, plus regional and national radio and television. Two kinds of placements matter most for business authors:
- Contributor columns. David C. Lewis helps authors become contributors at outlets such as Thrive Global, Forbes.com, Chief Executive and PsychologyToday.com. Cathy Lewis helps clients become regular bloggers at sites such as Huffington Post, Forbes.com and Inc.com.
- Broadcast and podcast interviews. Mike Song reported over 100 media appearances, including CNN and Good Morning America, for The Hamster Revolution.
Sample business books
| Book | Author | Topic |
|---|---|---|
| The Entrepreneur Equation | Carol Roth | Starting a business |
| The Hamster Revolution | Mike Song | Email productivity |
| Start with No | Jim Camp | Negotiation |
| From Smart to Wise | Prasad Kaipa | Leadership |
| The Case for a Debt Jubilee | Richard Vague | Economics |
| Confessions of an Economic Hit Man, 3rd Edition | John Perkins | Current events |
“For the last 10 years, I have had the pleasure to work with a truly great professional in the world of public relations, Cathy Lewis. In a matter of a few short months, she delivered dozens of radio interviews, television in all the major markets, and print in every major newspaper and magazine in America and Canada. When Cathy tells you she has a Rolodex she can reach out to, you'd better believe her. I have recommended Cathy and her team numerous times, and to anyone who asks me, I tell them if you don't work with Cathy, you are crazy.”
Turning the book into a speaking platform
Sharpen the message
Focus your expertise into a few pitchable angles tied to business news.Build visibility
Interviews, features and contributor columns that event organizers can find.Add speaker services
Through professionals the firm works with, pursue lucrative or strategic speaking slots.Train for the room
Media coaching for television, radio and live audiences.
Learn more in positioning authors for press and speaking, or return to the nonfiction book publicist guide.
Common questions
Do you work with business authors and CEO authors?
Yes. Business, careers and work/life are core subject areas for C.S. Lewis & Co. Publicists. Past clients include Carol Roth, author of The Entrepreneur Equation, and Mike Song, author of The Hamster Revolution. David C. Lewis helps authors become contributors at outlets such as Forbes.com, Chief Executive and Thrive Global.
More answers in the FAQCan I become a regular contributor at outlets like Forbes or Psychology Today?
It is possible, and it is part of the firm's work. Cathy Lewis helps clients become regular bloggers at sites such as Huffington Post, Forbes.com, Inc.com and PsychologyToday.com, and David C. Lewis helps authors become contributors at Thrive Global, Forbes.com, Chief Executive and PsychologyToday.com. Acceptance is always the outlet's decision.
More answers in the FAQCan a publicist help me get speaking engagements?
Yes, as part of a broader team. C.S. Lewis & Co. Publicists can add speaker services from professionals it works with frequently, aimed at lucrative or professionally valuable speaking opportunities that support book sales, reach targeted audiences and create new business. Regular media exposure also builds the credibility that event organizers look for.
More answers in the FAQCan a publicist help me write op-eds and bylined articles?
Yes. Writing services available through C.S. Lewis & Co. Publicists include ghostwritten op-ed pieces and bylined articles based on your book and expertise, for placement in major newspapers, magazines and key trade journals, plus newsletters and marketing material for your business or professional practice.
More answers in the FAQWhen should I hire a book publicist?
Before your book launches. C.S. Lewis & Co. Publicists gives top priority to authors and publishers with a book launching soon, because a media kit, outreach list and pitch angles take time to build, and many outlets plan coverage well ahead. Get in touch as soon as you have a firm publication date.
More answers in the FAQHow much does a book publicist cost?
Book publicist cost depends on campaign length, media mix and any add-on services, and C.S. Lewis & Co. Publicists does not publish set prices on its website. The reliable way to get a figure is to describe your book, launch date and goals through the firm's contact page and ask for a quote that prices each piece of the campaign.
More answers in the FAQ