Health, medical, diet and nutrition
Health book publicist for doctors and wellness authors
Last updated Published by C.S. Lewis & Co. Publicists
A health book publicist places physicians and wellness authors in front of the media as trusted sources who can explain health news clearly and on deadline.
Health, medical and human potential books are one of the longest-running specialties at C.S. Lewis & Co. Publicists. Its client list includes books by Daniel G. Amen MD, Susan Lark, MD, Judith Orloff, MD, and Ari Brown, MD, alongside diet, nutrition and recovery titles.
What does a health book publicist do differently?
A health book publicist pitches the author as an explainer, not just the book as a product. Health stories break every week: new studies, seasonal illnesses, drug news, nutrition trends. Producers need a credentialed guest who can make sense of them quickly, and that is the opening a health author's campaign is built around.
Definition: health book publicity
Health book publicity is media outreach that positions a physician, researcher or wellness author as an expert source on the subject of their book. At C.S. Lewis & Co. Publicists, that means a media kit with interview topics and story ideas, pitches aligned with breaking health news, and placements across print, radio, television, podcasts and online outlets, plus bylined articles and contributor columns at sites such as PsychologyToday.com.
Sample health books the firm has promoted
This is a partial list from the C.S. Lewis & Co. Publicistsclient page. You can see real coverage on several clients' own media pages, including Daniel Amen MD's media page and Ted Baxter's site.
| Book | Author | Subject |
|---|---|---|
| Change Your Brain Every Day | Daniel G. Amen MD | Brain health |
| Dr. Susan Lark's Hormone Revolution | Susan Lark, MD | Women's health |
| Positive Energy | Judith Orloff, MD | Stress and energy |
| Baby 411 | Ari Brown, MD, and Denise Fields | Infant care |
| Heart Sense for Women | Stephen T. Sinatra, MD | Heart health |
| Every Heart Attack Is Preventable | Michael Mogadam, MD | Prevention |
| Relentless | Ted Baxter | Stroke recovery |
| Dr. Ro's Ten Secrets to Livin' Healthy | Dr. Rovenia Brock | Nutrition |
| Natural Highs | Hyla Cass, MD, and Patrick Holford | Mood and wellness |
| Understanding Parkinson’s Disease | David L. Cram, MD | Patient guide |
Which health authors are the best fit?
The firm lists health, diet/nutrition and human potential among its subject areas. Good fits include:
- Physicians and clinicians writing for patients and families
- Nutrition, diet and cookbook authors with a clear point of view
- Recovery and personal health memoirs with a practical lesson, like Ted Baxter's
- Mind, body and human potential authors
Top priority goes to authors and publishers with a book launching soon. If broadcast is new to you, ask about media coaching, which trains authors to look and sound confident on television and radio.
Common questions
Do you promote health and medical books?
Yes. Health, medical and human potential books are a long-running focus. Sample titles include Change Your Brain Every Day by Daniel G. Amen MD, Dr. Susan Lark's Hormone Revolution by Susan Lark, MD, and Positive Energy by Judith Orloff, MD. Many of these clients are physicians building reputations as trusted expert sources for the media.
More answers in the FAQHow do publicists tie authors to breaking news?
By pitching while the story is still unfolding. C.S. Lewis & Co. Publicists aligns pitches with breaking stories, often the same day, because being the first publicist to respond to a hot-button event is what lands the on-the-spot interview or appearance. That requires daily contact with the author, which the firm builds into each campaign.
More answers in the FAQDo you offer media coaching for authors?
Yes, through specialists the firm works with closely. Media coaching gives authors insider tricks and training to look and feel professional and confident on television, on radio and before live audiences, so they deliver a message that is powerful, effective and memorable. It is especially useful before a first national broadcast interview.
More answers in the FAQCan I become a regular contributor at outlets like Forbes or Psychology Today?
It is possible, and it is part of the firm's work. Cathy Lewis helps clients become regular bloggers at sites such as Huffington Post, Forbes.com, Inc.com and PsychologyToday.com, and David C. Lewis helps authors become contributors at Thrive Global, Forbes.com, Chief Executive and PsychologyToday.com. Acceptance is always the outlet's decision.
More answers in the FAQMy book comes out soon. Is it too late to hire a publicist?
Usually not. Authors with a book launching soon are the highest priority for C.S. Lewis & Co. Publicists. Breaking news pitching, radio, podcasts and online outlets can move quickly even when some long-lead print opportunities have passed. Share your exact publication date when you get in touch so the firm can tell you what is still realistic.
More answers in the FAQDo publicists guarantee media coverage?
Reputable publicists do not guarantee specific placements, because editors and producers decide what runs. A publicist controls the quality of the pitches, the media kit, the follow-up and the relationships. Client Mark Pastin wrote that Cathy Lewis "keeps you up to date as opportunities emerge and gives you a monthly summary of results."
More answers in the FAQ